The value of video marketing is undeniable and studies have time and again proven just how it positively impacts brand awareness, improves website optimization, and influences and facilitates buying decisions. Here are some fascinating facts about YouTube and video marketing that you can use to enhance your strategies:
• A survey by eMarketer cites that 32% of mothers regard watching videos as a daily smart phone activity, along with social media engagement and texting. This only means that targeting this demographic is becoming increasingly easier through video.
• According to Marketing Land, 42% of videos are shared within the first 3 days of being seen. Video creators take advantage of this window as they space out content publication.
• Another survey from Marketing Land states that 8.6% of people who share videos do so on a daily basis, which can only mean great things for video marketers who rely on their content, going viral.
• People discuss current events on channels and platforms that support video. According to e-Marketer, 71% of surveyed people discuss news events on Face book and 21% discuss current events on Twitter. This opens up doors for video content that touch upon these significant topics.
• Top social networks (Facebook, Twitter, and Google+) have their own or are soon to have video upload capabilities. In fact, Facebook is gearing up to rival YouTube as the social network develops video capabilities similar to the video giant.
• US Teens' top social networks support video. MarketingCharts states that 76% of US teens are on Instagram, 45% are on Facebook, and 59% are on Twitter by the fall of 2014. This makes these video-supporting platforms great avenues to push viral video content targeted at this particular demographic.
• Video interactions are growing on social media sites, particularly on Facebook, which is starting to make a run for YouTube's share according to Social Bakers.
• YouTube's viewers are approximately 44% female and 56% male, the majority of which are between 12 and 17 years—something to remember when creating video content for general public consumption.
• A survey by eMarketer cites that 32% of mothers regard watching videos as a daily smart phone activity, along with social media engagement and texting. This only means that targeting this demographic is becoming increasingly easier through video.
• According to Marketing Land, 42% of videos are shared within the first 3 days of being seen. Video creators take advantage of this window as they space out content publication.
• Another survey from Marketing Land states that 8.6% of people who share videos do so on a daily basis, which can only mean great things for video marketers who rely on their content, going viral.
• People discuss current events on channels and platforms that support video. According to e-Marketer, 71% of surveyed people discuss news events on Face book and 21% discuss current events on Twitter. This opens up doors for video content that touch upon these significant topics.
• Top social networks (Facebook, Twitter, and Google+) have their own or are soon to have video upload capabilities. In fact, Facebook is gearing up to rival YouTube as the social network develops video capabilities similar to the video giant.
• US Teens' top social networks support video. MarketingCharts states that 76% of US teens are on Instagram, 45% are on Facebook, and 59% are on Twitter by the fall of 2014. This makes these video-supporting platforms great avenues to push viral video content targeted at this particular demographic.
• Video interactions are growing on social media sites, particularly on Facebook, which is starting to make a run for YouTube's share according to Social Bakers.
• YouTube's viewers are approximately 44% female and 56% male, the majority of which are between 12 and 17 years—something to remember when creating video content for general public consumption.
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